Automotive Retail, Tourism, RV Manufacturing & B2B Wholesale

Fraserway RV LP

A Canadian RV Dealer Group with divisons in B2B Parts Wholesale, RV Manufacturing, Retail Dealerships and RV Rentals

Dec 2022 to Dec 2023

Digital Marketing Specialist, Full-Time

Job Summary

• Providing a cohesive digital experience and strategy on all digital channels and platforms including emails, social media channels, digital advertising and more.

• Served as a technical interface and project manager for the marketing department.

• Served as co-lead and customer advocate for the Digital Experience Committee, facilitating centralized digital discussions, contributing expertise in ux design, digital marketing, and web development.

Achievements

• Contributed to the development of a new sales microsite and the creation of innovative features, including schema tags, product matchmaking quiz and alternative user interface, not presently available on the main website

• Prevented a business critical failure by investigation, updating the deprecated PHP server and implementing a new replacement Astra WordPress theme, ensuring continued functionality and performance.

• Managed an external UX audit project, facilitating vendor collaboration, overcoming barriers, and coordinating recruitment email distribution, resulting in a successful completion under budget and providing actionable insights prioritized by effort and importance.

• Resolved email delivery issues from a website migration by implementing email authentication measures (SPF, DKIM, DMARC) for IT, resulting in a 20% increase in email open rates.

• Initiated and enabled automated QR code price sheets through a data export via commerce cloud, which saved hundred of hours of operational labour.

• Managed an external UX audit project, facilitating vendor collaboration, overcoming barriers, and coordinating recruitment email for moderated user testing, resulting in a successful completion under budget and providing actionable insights prioritized by effort and importance.

• Successfully project managed the deployment of digital signage across all retail locations by coordinating with IT to ensure equipment availability and remotely setting up each display with their respective content, This resulted in the establishment of a new in-store touchpoint and experience for customers and an additional advertising channel for the business.

• Utilized Looker Studio to design and implement a custom dashboard and report, consolidating real-time web data and presenting key performance indicators (KPIs) to stakeholders including senior management, general managers, and department managers.

• Produced a comprehensive training video series on photography, including developing the lesson plan, defining learning outcomes, procuring a standardized digital content kit, scriptwriting, and video production independently. Pilot group was a success and ready to deploy for the rest of the company.

• Co-led the development of the company’s inaugural customer journey map and service blueprint, aimed at comprehensively understanding the current state of the customer experience and interactions with the business.

• Successfully project managed the deployment of digital signage across all retail locations by coordinating with IT to ensure equipment availability and remotely setting up each display with their respective content, This resulted in the establishment of a new in-store touchpoint and experience for customers and an additional advertising channel for the business.

• Contributed to the development of a new sales MVP microsite and the creation of innovative features, including schema tags, a match maker tool and alternative user interface, not presently available on the main website.

• As the product owner of the Salesforce Commerce Cloud website, I assisted in prioritizing sprints, writing user stories and feature requirements, and reporting bugs in JIRA in collaboration with our internal Salesforce developer.

• As co-lead of the Digital Experience Committee, I facilitated prioritization, meeting minutes, discussions, and alignment with cross-departmental stakeholders.

Jan 2018 to Nov 2023

Digital Product Designer, Full-Time

Job Summary

• Providing end-to-end solutions for digital products and experiences.

• Managed and liasoned with digital advertising vendors to

• Active member of the Digital Transformation Commitee helping the business migrate off legacy platforms, contributing expertise in ux design, digital marketing, and web development.

• Supported the training and development of marketing coordinators and designers

Achievements

• Collaborated with the corporate training specialist and human resources department to produce a comprehensive textbook and workbook for all general managers, facilitating standardized training and development across the organization.

• Managed digital advertising initiatives in Google Ads & Meta Ads

• Set up all catalogues and pages during Salesforce Commerce Cloud website.

• Offered in-house UX and front-end development expertise User Acceptance Testing and reported Commerce Cloudbugs on JIRA.

• Produced videos that gained over 100,000 video plays for Sales & Rentals department.

• Managed a 3-day video and photography production, resulting in the creation of over 2,000 assets for business use while adhering to budget constraints.

• Rebranded Country RV and Roadmaster RV to Fraserway RV Kelowna & Leduc.

• Mobile responsive emails with MJML and Litmus.

• Assisted content migration from Sitefinity to Drupal.

• Initiated and developed the company's only Brand Guidelines.

• Removed manual lottery check for customers by developing a query application using C# for Open House.

• Help steer the company's tech stack as an active member of the digital transformation committee.

• Introduced and set up all the event tracking codes for KPIs using Google Tag Manager.

• Unified all the sales and service forms, including sales contracts and quotes.

• Developed an easy to deploy tradeshow kit for trade show staff.

May 2016 to Dec 2018

Web & Graphic Designer, Full-Time

Achievements

• Rebranded Travelhome RV that led to highest revenue year of all time.

• Removed operational slow down caused by phone calls and enabled online catalogues for B2B Division.

• Increase marketing's operational efficiency by developing design templates.

• Rebranded Roadmaster RV to Fraserway RV Leduc.

• Resolved broken emails and enabled mobile responsive and Outlook-friendly emails with MJML and Litmus

Sept 2015 to Apr 2016

Contract Digital Consultant, Part-Time Contract

Achievements

• Resolved slow response time from an agency by developing 2 RV Show website internal.

• Enabled retail staff to produce their own branded signs through a fillable template.

• Developed automated merging process for large signs at RV Shows.

Services Provided: Web Development, Web Migration, Graphic Production Design, Digital Advertising, Digital Ad Management, Market Reports, Digital Signage, SEO Consultation, UX Consultation

Software Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Audition, Adobe Premiere, Adobe After Effects, Figma, Sketch, Miro, Visual Studio Code, WordPress, WooCommerce, Salesforce Commerce Cloud, Sitefinity, Drupal Acquia, MJML, Yodeck, Google Ads, HotJar, Google Analytics 4, Looker Studio, Supermetrics, Litmus, Notion, Wrike, Basecamp, JIRA, DrawIO, Google Tag Manager, Meta Ads

Apparel Manufacturing Services

Oddball Workshop

A local manufacturer producing sublimated performance apparel and custom teamwear.

Oct 2020 to Jun 2021

Digital Marketer, Freelance

Achievements

• Piloted digital ad

• Provided Google Ad management services

Services Provided: Google Ads, Marketing Reports, Google Analytics

Software Used: Looker Studio, Google Ads, Google Tag Manager

Home Construction Services

GSH Development Ltd.

A local company providing home construction services for residential properties.

Sept 2015 to Sept 2015

Graphic Designer, Freelance

Achievements

• Provided a visual identity pack which included business cards, logos and stationary

Services Provided: Visual Identity

Software Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Conference

TEDxKids@BC Conference

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Feb 2014 to Nov 2014

Web Developer, Volunteer

Achievements

Services Provided: Web Development

Software Used: WordPress

Photography Services

Bar Perry Photography

A local photographer focused on concert events

May 2015 to Aug 2015

Digital Consultant, Contract

Achievements

• Designed a visual identity package which included a logo and business cards

Services Provided: Logo Design

Software Used: Adobe Illustrator

Dental Services

Dr.Perel-Panar

A local company providing home construction services for residential properties.

May 2014 to Jun 2014

Graphic Designer, Freelance

Achievements

Services Provided: Logo Design, Business Cards & Brochures

Non-Profit Organization

A Star Society

A non-profit society focused on providing dance education for kids in need.

May 2013 to Sept 2015

Digital Consultant, Contract

Job Summary

• Produce elementary school performances video for the society.

• Produce marketing videos of programs for the society.

• Assist in planning provincial dance competition at the River Rock Casino

Achievements

• Organized, designed, and produced an investor package for fundraising, leading to a successful grant of $2,500 from Scotiabank for the society.

• Revised the BC Gaming Grant application package, which resulted in over $90,000 in grant money to help support the programs from the non-profit

• Produced videos for YouTube that generated over 60,000 views for the non-profit.

Services Provided: DVD Production, Video Production, Graphic Design, Web Development, Content Strategy, Social Media Management, Booklet Design

Software Used: Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe InDesign, WordPress, Adobe Photoshop

Motion Picture & Video Production

Hype Life Films

A video production company providing commercial video services

Aug 2012 to July 2013

Videographer, Video Editor & Digital Imaging Technician, Freelance

Job Summary

• Assisted with the production of commercials and music videos.

• Ensure video data is successfully transferred onto hard drive

• Ensure all data storage is ready for production.

Achievements

• Assisted in producing a music video that gained 100,000 views and placed 2nd on Ryan Seacrest Cover Contest

• Event videographer for Wong Fu productions x Yuri LIVE at UBC

Services Provided: Video Production, Commercial Production, Music Video Production

Software Used: Adobe Premiere, Adobe After Effects

High School Education

Burnaby North Secondary

Graduated with honours.

Sept 2001 to June 2006

High School Diploma

Interests: 3D Ceramic Arts & Sculpture, Web Development, Food Studies