Mobile App

Venues by Meetup

Introduction

Venues is a conceptual two-way marketplace that connects venue owners with event hosts

This project was conceived during my Product Management course from BrainStation Vancouver and as a recommendation to select an existing company to enhance an existing product or create a new product.

For this project, I've selected Meetup as my company to address a problem space that still exist today.

Project Duration

8 Weeks

Year

2024

Problem Statement

Event Organizers spend a lot of time searching & securing consistent venues for their groups.

Key Opportunities

Spending a lot of time searching for venues.

My Role

Product Manager
UX Designer
Web Developer

Product Overview

Goal

To unify the Four Seasons RV Rental brand closer to Fraseway RV.
To provide a modern mobile-friendly experience for customers.
To implement a content management system to increase productivity for staff.
To add in analytics via GTM and Google Universal Analytics.

Challenge

The primary challenge for this product was time and resources. In addition to the product needing to be completed before the start of the camping season. We were also tasked to consolidate the brand closer to Fraserway RV.

Since this product was being created in-house with very little budget, the team huddled and came up with the following solution.

Solution

Our first task was to identify the brand positioning that we wanted to take with Four Seasons. The decision was to remove the economy portion and introduce the tie in the Fraserway instead. We then took a look at the logo to see how we may take elements from the Fraserway logo to help bring it closer to Fraserway's logo.

The department wanted the brand to capture the fun atmosphere of renting RVs and the rental department, so I created 3 different art directions to help visualize the look. We ultimately went with the current brand elements of faceless vector art to allow the style to be flexible and have it juxtaposed it with real RV images. We took apart the design inside adobe cc library and created a design system to quickly compose new designs.

For the website, we opted to purchase a starter theme to reduce development time and modified it with some custom development. To satisfy specific business requirements, we used plug-in combinations such as custom post type and advanced custom fields to create custom data fields to make it easier for staff to populate the content.

Results

Overall the website was considered a success and was launched on time. The art direction was well-recieved and additional assets such as tire covers, physical signage continue to be utilized and expanded by the rental department today.