Career Journey
A timeline of my professional growth from designer to product manager, showcasing key milestones, learnings, and career transitions.
Teams I've Worked With
Throughout my career, I've had the privilege of collaborating with amazing teams across different industries and projects.
ROSC AI Development Team
ProductBC Community Team
Tech Hive Hackathon Team
Cloud Summit 2025 Organizing Committee
Hype Life x Wong Fu Productions
MemorMe Service Design Team
Fraserway RV Marketing Team
Burn Music Video Team
Air Canada Design Team
FannyPax Hackathon Team
604NomNom YouTube Team
ROSC AI Development Team
ProductBC Community Team
Tech Hive Hackathon Team
Cloud Summit 2025 Organizing Committee
Hype Life x Wong Fu Productions
MemorMe Service Design Team
Fraserway RV Marketing Team
Burn Music Video Team
Air Canada Design Team
FannyPax Hackathon Team
604NomNom YouTube Team
ROSC AI Development Team
ProductBC Community Team
Tech Hive Hackathon Team
Cloud Summit 2025 Organizing Committee
Hype Life x Wong Fu Productions
MemorMe Service Design Team
Fraserway RV Marketing Team
Burn Music Video Team
Air Canada Design Team
FannyPax Hackathon Team
604NomNom YouTube Team
Web Developer
GREYDATA Consulting
A software development agency that offers services in web & mobile development, security & data processing.
Key Achievements:
- 90+% Lighthouse score (Performance, Accessibility, Best Practices) on GREYDATA's agency site
- WCAG 2.1 AA compliance achieved improving accessibility for users
- Designed & developed marketing website for GREYDATA using Astro framework, YAML & Tailwind.css and AI-assisted with Claude Code & Cursor.ai
- Redesigned logo and built a new performance website to generate qualified leads
- Hosted branding workshops and provided strategic recommendations to help refine brand identity, services messaging, and digital presence
AI Product Manager
ROSC.ai
Managing AI product strategy for ROSC.ai's medical scribe application, driving international expansion and partnership opportunities while leading customer discovery initiatives across diverse healthcare markets.
Key Achievements:
- Achieved 12X audio processing improvement, reducing processing time from 4 min to under 20 sec
- Conducted 8+ comprehensive competitor analysis and led customer discovery with healthcare professionals
- Implemented 5-language website & platform localization that enabled partnerships with Japanese clinical groups
- Designed 15+ product screens in Figma, coordinating with 8-person team through bi-weekly agile sprints
- Initiated AI model evaluations for 5 Speech-to-Text Providers to ensure consistent and accurate results
- 90+% Lighthouse score (Performance, Accessibility, Best Practices) on ROSC's site
- Designed & developed marketing website for ROSC.ai using Astro framework, YAML & Tailwind.css and AI-assisted with Claude Code & Cursor.ai
Recruitment Assistant & Office Support Staff
Elections Canada
Elections Canada is the independent, non-partisan agency responsible for conducting federal elections and referendums.
Key Achievements:
- 71.9% historic voter turnout supported in federal district of Burnaby North - Seymour
- 75+ positions hired and assigned across 27 poll stations to support advance polling and election day stations
- Verified and registered all votes from all polling stations for Ottawa
- Built automated scheduling tool in Excel for reception to support supervisor and streamline operations
- Created SOPs and instructions for incoming receptionists to support knowledge learning and sharing
Marketing & Design Committee Member
Canadian Public Cloud Association
A non-profit organization producing cloud computing conferences & events such as Cloud Summit & Vancouver AWS Community Day.
Key Achievements:
- 400 tickets sold out for 2025 Vancouver AWS Community Day at BCIT Tech Collider by implementing a multi-phase event approach for the website
- 300 tickets sold at the Orpheum for 2025 Vancouver Cloud Summit by designing a multi-phase event approach for the website
- Designed & produced all marketing collateral for AWS Community day event and Vancouver Cloud Summit
- Support raised $48,000 in sponsorships with $10,500 donation to a local charity, United Gospel Mission
- Reduced Interactive hero development time by incorporating Spline particle system
Marketing & Content Committee Member
ProductBC
Supporting marketing initiatives and content strategy for British Columbia's premier product management community, helping to grow and engage the local product management ecosystem.
Key Achievements:
- Raised event attendance from 50% to 90+% capacity including record revenues through email strategies
- Led and supported 10+ networking & workshop events and conferences for Product Managers
- Consistent over 20% engagement with new social media content pillars for Product Managers
- Organizing first Health Tech Product event for the ProductBC Product Managers
Marketing & Service Design Consultant
Bar Perry Pet Photography
Designed comprehensive customer experience strategy and implemented SEO optimization resulting in improved online visibility and streamlined booking processes for premium pet photography services.
Key Achievements:
- Developed comprehensive customer journey map identifying key touchpoints and pain points in the booking process
- Conducted competitive analysis to identify market positioning and differentiation opportunities
- Built custom CRM system to streamline client management and booking workflows
- Built all business processes to establish operational foundation for photography services
- Structured business strategy and goals into quarterly roadmap for focused execution
- Used 1-hour free Instagram session tactic to build pet portfolio leading to paid client conversions
- Increased website traffic by 20% and online sales by 10%
- Helped owner turn their passion into a business
AI Product Management Certificate
BrainStation
Intensive product management program covering advanced product strategy, user research methodologies, agile development processes, and data-driven decision making frameworks.
Key Achievements:
- Created a new companion application for Meetup ecosystem
- Learned advanced product strategy frameworks
- Completed intensive AI product management curriculum
Digital Consultant
Impak Training
Developed Go-to-Market strategy for training programs, created comprehensive product development frameworks, and established strategic partnerships to expand market reach.
Key Achievements:
- Provided product recommendations
- Supported Kickstarter campaign
- Developed comprehensive Go-to-Market strategy
Digital Marketing Specialist
Fraserway RV LP
Technical Project Manager for National Marketing and Product Owner for Salesforce Commerce Cloud, co-leading Digital Experience Committee while managing web applications and driving digital transformation across multiple RV dealerships.
Key Achievements:
- Grew YouTube channel by 98.3% during tenure managing the YouTube Channel
- Set up & managed 100s of custom landing pages, PLPs and PDPs by custom coding and design using HTML, CSS & JS for Salesforce Commerce Cloud
- Increased average CTR by 6.0% across all Google Search Ads during tenure managing Google Ads
- Reduced Email Bounce Rate by 20% caused by domain change through DMARC/DKIM/SPF
- 10 new features deployed on Salesforce Commerce Cloud as Product Owner of Salesforce Commerce Cloud
- Cross-functional alignment achieved by co-leading Digital Experience Committee to coordinate sales, rentals, marketing & IT services
- Audited all social media accounts and consolidated low performing local accounts into national. Developed and executed digital strategy for Fraserway RV for all social and digital channels
- Developed inaugural customer journey maps and service blueprints by collaborating with CX Manager and Sales
WordPress Developer
Nanaimo Homeless Coalition
A group of non-profit organizations, government representatives, faith groups, and community members that works together to address and end homelessness in Nanaimo, B.C.
Key Achievements:
- Doubled article display from 4 to 8 improving homepage visibility and implemented accessibility improvements for better user experience
- Resolved 8+ bugs improving site reliability and maintainability by setting up child theme infrastructure and fixing critical issues left by previous agency
- Optimized SEO and social media integration improving website discoverability through Yoast settings, Open Graph tags, and navigation structure enhancements
Digital Marketer
Oddball Workshop
A local manufacturer producing sublimated performance apparel and custom teamwear.
Key Achievements:
- Piloted digital ad campaigns and provided Google Ad management services
- Created marketing reports and analytics
Digital Consultant
Bredy Landscaping
A local company providing landscaping & horticulture services for residential and commercial properties.
Key Achievements:
- Provided visual identity package including logos and social media
- Provided Google Ad management services
- Assisted with apparel design and vehicle decals
Applied Software Development
British Columbia Institute of Technology
Comprehensive software development program covering JavaScript, React, .NET development, iOS development, business analysis, agile methods, and software testing. Built strong technical foundation for digital product development.
Key Achievements:
- Completed comprehensive software development curriculum
- Built projects using JavaScript, React, and .NET
- Developed strong foundation in agile methods and testing
Digital Product Designer
Fraserway RV LP
Product manager for Fraserway's websites and technical project manager for marketing, integrating marketing technologies and managing external agencies while producing insights and reports for all digital channels.
Key Achievements:
- Built an online catalogue order system that processed over $2,000,000 of wholesale items
- $1,000,000 coordinated in fund-raising for disaster relief and charity initiatives
- 100,000+ views gained from producing RV rental YouTube series
- 10,000 attendee 4-day bi-annual trade show at Tradex in Abbotsford, BC supported
- 10% YoY web traffic increase by leading the re-brand of Four Season RV Rentals website
- 10% increase in RV rental bookings & staff support enablement for re-platform from hand-coded PHP to WordPress
- 100+ events and campaigns successfully coordinated preparing and delivering marketing collateral for off-site trade shows & in-house events across dealerships in Canada
- 100 custom landing pages launched on Salesforce Commerce Cloud site after reviewing Figma designs
- 100+ deliverables including trade show structures and apparel for 50th anniversary campaign
- $30,000 photo and video shoot led, providing over 2,000 assets for marketing
- 200 custom digital assets delivered in less than 2 weeks during website migration from Sitefinity to Drupal
- Produced 200+ page training manuals & workbooks for General Managers across Canada
- Produced 50+ marketing campaigns, trade show signs and marketing collateral for 15 dealerships across Canada
- 3-minute verification time reduction for customers by developing lottery application for annual sales event
- Supported 2 major platform migrations to completion (Sitefinity to Drupal to Salesforce Commerce Cloud)
- Rebranded Country RV and Roadmaster RV to Fraserway RV (Kelowna & Leduc), significantly increasing lead generation domestically
- First collaborative event with a manufacturer produced in less than 2 weeks, including RV giveaway and videos
- Supported and coordinated an annual 1-week open house event with 15 General Managers across Canada
- Designed & developed easy-to-deploy trade show kits for dealerships across Canada
- Developed photography training course for front-line staff to address inconsistencies on website
- Resolved Outlook email inconsistencies by developing robust email templates, standards & processes
- Synchronized all data into real-time dashboards and provided analysis for Retail Leaders and Senior Leadership
- Managed external UX audit project and coordinated vendor collaboration
- Designed custom dashboards using Looker Studio for stakeholder reporting
- Initiated and developed the company's first Brand Guidelines as internal reference document
- Led monthly staff lunches and Christmas party, under-budget as a social committee member
Web and Graphic Designer
Fraserway RV LP
Designed web graphics, promotional signage and collateral, developed SOPs for the National marketing department, and provided expertise in web development and visual design.
Key Achievements:
- 80% reduction in phone inquiries & $2.5M of sales revenue processed by designing & developing the first online B2B wholesale catalogue and establishing e-commerce foundation for the business
- Rebranded Travelhome RV that led to highest revenue year of all time
- Reduced go-to-market design production from 2-weeks to 3 days by developing localized design templates
- 3-week agency delays eliminated by designing & developing first internally managed end-to-end event website
Graphic Designer
Vancouver New Year's Eve Celebration Society
Designed the logo for the first Vancouver New Year's Eve fireworks event.
Key Achievements:
- Designed the logo and created brand identity for the first Vancouver New Year's Eve fireworks event
- Contributed to Vancouver's first major NYE celebration
Digital Consultant
Fraserway RV LP
Designed web graphics, promotional signage and collateral, developed SOPs for the National marketing department, and provided expertise in web development and visual design.
Key Achievements:
- Developed 2 RV Show websites internally
- Enabled retail staff to produce their own branded signs
- Developed automated merging process for large signs at RV Shows
Graphic Designer
GSH Development Ltd.
A local company providing home construction services for residential properties.
Key Achievements:
- Provided visual identity pack including business cards, logos and stationary, creating professional brand materials for construction company
- Developed complete branding package
Graphic Designer
Richard Jeha Hair Company
A local hair salon providing professional hair services.
Key Achievements:
- Designed logo and stationary for hair salon, developing complete brand identity package
- Created website for salon services
Graphic Designer
PNI Digital Media Ltd
Supported marketing department by producing digital assets and deliverables such as email newsletters, magazine spreads, thumbnails, badges and banners for major retail clients including Staples, Costco, Walmart, Sam's Club and Tesco.
Key Achievements:
- Produced web assets for Staples and Walmart
- Designed magazine ads for Costco
- Designed email blasts for Tesco
Digital Consultant
Bar Perry Photography
A local photographer focused on concert events.
Key Achievements:
- Designed visual identity package including logo and business cards, creating cohesive brand identity for concert photography business
- Developed professional branding materials
Graphic Designer
Dr. Perel-Panar
A dental practice providing comprehensive dental care.
Key Achievements:
- Designed logo for dental practice
- Created business cards and brochures
- Developed professional marketing materials
Web Developer
TEDxKids@BC Conference
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
Key Achievements:
- Developed conference website using WordPress
- Supported local TEDx community event
- Created digital presence for TEDxKids@BC
Co-Founder & Creative Director
604NomNom
Co-founded and led creative direction for a Vancouver YouTube channel, developing brand identity, content strategy, and digital marketing initiatives.
Key Achievements:
- 15,000 subscribers in 3 months on YouTube
- Episodes launched on Shaw TV
- Featured on Vancity Buzz (now Daily Hive)
Digital Consultant
A Star Society
Produced video documentation, designed marketing collateral, and organized events including a provincial dance competition. Secured over $90,000 in grant funding, developed the society's first website, and created YouTube content generating 60,000+ views.
Key Achievements:
- Secured $90,000 in grant funding
- Produced videos that gained 60,000+ YouTube views
- 3 annual province-wide dance competitions produced with 15 high schools at the River Rock Casino
- Led and coordinated video shoot productions for contests, promotions and new programs
Technical Office Administrator
Boogaloo Academy
Provided customer service, produced marketing deliverables, and collaborated on dance education programs.
Key Achievements:
- 3 end-of-year dance recitals produced with over 75 students and 400 guests at the River Rock Casino
- Developed & launched custom website
- Organized spring-break and summer intensive dance workshops for advanced dance students
- Led and organized professional development day programs for elementary school teachers
- Created & organized Winter Showcase for parents to network and see their child's mid-year progress
- Managed rental space and event booking for professional instructors, events and non-profit programs
- Initialized email marketing strategies
- Produced promotional videos for dance events
Video Editor & Motion Graphics
Hype Life Films
Provided video editing and motion graphics services for film and media projects, developing visual storytelling skills and post-production expertise.
Key Achievements:
- Produced music videos that reached 100,000+ views
- Collaborated with YouTubers Linda Dong & Wong Fu
- Shot commercial for local businesses
Interactive Arts and Technology
Simon Fraser University
Bachelor's Degree in Design & New Media Arts, combining the science of human experience, media analysis, experimental art creation, and new technology implementation.
Key Achievements:
- 1st Place in SFU SIAT Showcase for In[a]Moment
- 3rd Place at BCNET Student Awards for In[a]Moment
- Primary studies and projects focused on Japanese design aesthetics and game design
Head Volunteer Coordinator & Volunteer Coordinator
Anime Evolution
An annual 3-Day event celebrating Japanese culture, anime, manga, gaming with over 10,000 attendees at SFU & UBC.
Key Achievements:
- 50+ volunteers managed and coordinated, assigned to booths and panels during event
- Organized volunteer registration and implemented volunteer reimbursement program
Ready to Connect?
I'm always open to discussing new opportunities, collaborations, or just chatting about product management and technology.